As Facebook grows, the statistics keep changing. But the bottom line is that more of your target audience continues to use Facebook. This major Social Media platform is a must for most business but should not been seen as the ultimate solution but more as a part of a bigger online strategy. Read below some of the key benefits of being on Facebook.
It is where your customers are.
It is where your competitors are.
Provides a wide range of methods to share information.
Helps with search engine performance for your website.
It's free marketing and easy to use.*
Don't be fooled into thinking by this last statement that you just need to set up a Facebook page and then the customers will come knocking. Although the platform is very user friendly and no initial outlay is required to start up, you will need to work hard at engaging with the potential audience and give them a reason to want to like your page and read your updates. Although it is free there are opportunities to pay for traffic to your page and Facebook are making it more and more important to do this.