"Why should my small business be on Pinterest"
Pinterest was initially created as a platform for collecting images of things you love. Like a story board for you to refer to when trying to brainstorm. Your Pinterest account is made up of pin boards that you create for particular subjects that you may be interested in. These pin boards are available for everyone on Pinterest to see. It is this last statement that highlights the benefit of Pinterest to business and how it can be use by business as a tool to connect with customers and promote your brand online.
Pinterest creates a range of opportunities to promote and connect in a visual way with the marketplace. You can create either a personal Pinterest account or a Pinterest business account to use for your Brand.
Below are some of the main reasons to use Pinterest in your marketing mix.
Promote you brand in a very visual way
Pinterest is growing fast
Pinterest can be used to drive website traffic
Pinterest posts ( pins ) have a long shelf life
Pinterest converts more browsers into buyers
SEO Benefit through generating inbound links