"Keep it simple"
The PJT Web Concepts Strategy for web management is all about exactly that. Let's keep your strategy simple. A strategy for your business online starts with the one simple goal.
"It's all about getting traffic ( customers ) to your website."
Once you get them to your website you then want them to pick up the phone, email you, come visit, make an enquiry or purchase direct from your website. Everything else in your strategy is about making this happen.
In the current climate I am sure you have been bombarded with hundreds of magic tools, tricks and methods to make you successful online. You would have been told you need this, you need that to stay competitive on the web. Most of these so called magic systems and tricks simply don't work. We have seen this first hand through thousands of hours of testing and research online. Don't get me wrong though some of these clever methods and strategies do work but it is like finding a needle in haystack.
If you want to successfully promote your brand online then there are four key elements that PJT Web Concepts recommends to employ in your online strategy.
"Your Online Management Mix"
A user friendly website that is designed to convert
Understanding where your potential customers are online
Fresh and relevant content that your audience wants
Combine these four elements with the correct platforms and tools to make them work for you and then you have an online web management strategy in place.
"The Easy Seven Step start up package"