"Why your small business must be
on Social Media"
Lets expand on this idea of how Social Media can benefit your business. To keep it simple the number one reason for most business to be online is to generate sales. As with traditional marketing methods your aim is to promote your business by providing the market place with information about what you have to offer. Social Media is essentially a way for people to communicate online. Combine these two pieces of information together and you have an online information channel through which you can communicate directly with the marketplace.
"What the numbers say"
At PJT Web Concepts we try to avoid all the hype and all the sales speak that you will get all over the web in an attempt to sell you something you may not need. Having said this the numbers for Social Media cannot be ignored.
1. Showcase your brand.
The more people that see your logo, business name and top products, the more likely they will be to remember your business when they eventually need what you have to offer. This is a basic example of how simple brand awareness can improve your profits over time. Social media is an extremely effective way of getting your brand in front of lots of potential customers, as more people than ever before are using the Internet to find products and services. By having a strong following on the main social media platforms, you will be able to get your brand in front of hundreds or even thousands of people each day, which will make your brand presence stronger in your market over time.
2. Connect with potential customers.
New customer acquisition is often the biggest hurdle for many new businesses. Not only can it be expensive to reach potential customers, it can be difficult to know exactly where might be the best place to reach them. With so many people logging in to Facebook and the other social media sites every week, those sites can be the best first place to start your marketing efforts.
3. Build Relationships with customers.
As you seek to connect with new customers, don’t forget one of the best sources of business – your existing customer base. Through social media websites you can easily connect with people you’ve already done business, and forge relationships that can help you improve your existing products and services, as well as come up with ideas for new lines of business.
4. Increase website traffic.
Increasing the traffic to your website could do a number of things for your business, and social media is a great way to drive new visitors to your site. For example, you could direct your social media followers to specific pages of your website that offer them special products, free information that they would find useful, a place to sign up for an email newsletter, or any other page that they would benefit from. Higher website traffic will translate into a wide range of benefits for your business.
5. Better SEO for your website.
Search engines are now taking social media profiles into strong consideration as they evaluate which websites to rank highly in their results. Gain as many followers as you can on social media websites and encourage them to share your products and content. You will certainly see a boost in your search engine rankings as a result.
6. Build trust in the marketplace.
Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
7. It's an affordable marketing platform.
Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment (ROI).
8. Target promotions and deals.
Because people share so much about themselves on social media sites, you already know a lot about your potential customer base. Just a decade ago, if you wanted to target potential customers you might be forced to purchase or rent a mailing list, and you’d never really knew how good that list was. These days you can target demographic groups with pinpoint accuracy through social networking websites.
9. Social media is the new search.
You might hear some market observers refer to social media as being the “new search.” This means that for a larger number of individuals, when they need to look for an answer to a problem or need they have, are more likely to look to their online social networks for possible solutions rather than use a search engine such as Google or Bing.
10. Reputation management online.
With the emergence and adoption of review sites, blogs, status updates, video creation, microblogging and more, consumers have a myriad of ways to share their immediate thoughts about a brand or brand experience. An individual experience with a brand can have a wide-reaching impact on potential consumers